Google will penalise unfriendly mobile websites
April 21 Deadline for new Google Update
If your website has yet to go mobile, you have only a short period of time left to mobilise –or pay the price. Google recently announced that website mobilisation is a requirement for ranking of a website, and businesses must implement changes by April 21. It matters not what kind of business you operate, how long you’ve been in business or how much or how little you know about website mobilisation. Google isn’t playing around with this update. When you have a website that is friendly for mobile devices everyone wins.
This is the announcement that was made by Google a few short months ago.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”
It looks like business owners who have yet to mobilise their site have some work to do to get these changes made in time. Without the changes It won’t be difficult for your website to slip out of the search engine rankings very quickly, thus hurting your business.
The Newest Algorithm Update
Google is the search engine leader. In an effort to stay on top of the ever-growing population of Internet users, Google regularly updates their algorithm so that only the best, most trusted and relevant websites earn their way to the top of the search engines. There’s a lot to-do to keep up with Google and all of their changes, but doing so is very important if you want your website to do well. This latest change is just another one of the ways that Google is looking to improve website rankings and ensure that the best are at the top.
What does this Algorithm Update Mean for web Owners?
More people access the Internet via their mobile phone, according to 2014 Neilson research. If you want your business to thrive, having a site that is friendly to mobile phones and devices is necessary. A regular web page is shown distorted and is very hard to navigate when accessed on a mobile device. This can cause frustration for the user, who will then take their business to another company whose website is easier for them to access. Do you really want to lose all of this potential business and profit?
Businesses who are serious about becoming a top name in the industry have all went that extra mile to make their websites mobile friendly. They’ve understood the importance of being able to get these extra eyes on their websites, and did not want to miss out on the traffic. There are a ton of other perks of going mobile- such as the chance to get better acquainted with your customers and build an even better relationship so loyal customers develop.
Now there’s another perk, and it is a big one: if you’re not mobile it is going to hurt your chances of ranking well within the search engine. This isn’t a punishment, nor is it meant to cause more expense or headache to your already busy agenda. However, Google wants only the best, and if you’re not giving customers the ultimate browsing experience, even when they are mobile, you’re not going the extra mile. To get ahead, you must show your willingness and commitment to doing more to prove your worth, and Google won’t stop short of seeing that you do this.
The mobilisation change is one that will greatly affect non-responsive websites around the world. All countries will be affected at the same time. It will also impact Panda and Penguin changes that have occurred in the past. It doesn’t matter what type of services or products you offer, the size of your business, etc. What matters is that you are doing all that you can for your customers and the potential customers out there.
Google will use search engine spiders to crawl through each web page as normal. However, during this crawl the algorithm will determine whether or not each page on your website is mobile-friendly.
If you are one of those businesses who has always stayed on top of the latest trends and techniques, then April 21 is not a big deal for you, and there’s nothing for you to worry about. You are already mobile, and Google is certainly thanking you for that step that you took. Even though you have already went mobile, you can use this time for what it is worth and take a look at your west, both versions, and make any tweaks and improvements that will enhance your rankings and your results. There is always room for improvement, especially when it is so attractive to the web surfer.
Going mobile is just the right thing to do. It is 2015, and technology has changed so greatly that updates and improvements such as these are necessary. While it might be a bit of a costly hassle to make a mobile-friendly site, you will find the awesome benefits to far exceed any amount of money you spend or time that you spend with your site. Google is leader for a reason, and they know what they want and when they want it.
You still have time to update your site if you have not already. It is actually not as difficult of a process as many would think, but you should not delay starting those updates as soon as you can. The 30-day countdown is on!