Search Engine Optimisation Is A Must
Every business owner understands the importance of having website in today’s technology-savvy world, yet so many people fail to realise that the actual creation of the website is just the start of the process. There is so much going on in the virtual world that Internet-leader Google had to take charge to make it a better place for us all. Thus, SEO was born and websites haven’t been the same since. SEO, or Search Engine Optimisation, is the process of making your website visible within a search engine results.
Back in the early days SEO was as simple as having as many keywords as possible in your content, however, today those same practices will now get your website penalised. Good SEO practice determines how well you’ll rank within a search engine based upon the keywords that you are using as well as the content that you are providing. Google wants the websites that lead the way to be those that are trustworthy and reputable, and with the help of the techniques used in SEO this is exactly what you’ll get. If you think that SEO is not important? Consider this: almost all people who search the internet say that they won’t look past the 2nd or 3rd page of results. If your website is not listed within these pages you’re missing out on traffic, sales, customers and more. SEO makes it possible to appear high in the ranking and build the reputation and business that you really desire to create.
My Website is Fine Already
But my website is amazing! How many times have you said this to yourself? You have a website that any business would envy and that every customer can appreciate. You love your website, and each and every person that has seen it thus far has backed you and built your confidence. There is no reason for you not to have 100% confidence in your website and how great it looks. You took lots of time to ensure that everything was just right. You have a blog, too, so you’re already a step ahead of the game. You think that you have it all but you don’t if it has not been Search Engine Optimised.
We cannot stress the importance of SEO enough! You probably do have an incredible site but if you’re not SEO-friendly or a big name brand like Myers or Harvey Norman, people won’t visit your site because they won’t know you exist. All of the cost and energy that was put into the creation of the website is worthless if you do not incorporate an SEO strategy into the scheme of things – yesterday! SEO should be present from the very first moment that your site goes live. The results from SEO do take a bit of time to show, so the sooner that you start, the sooner that you can get the results that you want and need to create a long-lasting, thriving and trustworthy business.
What does SEO Do?
In a nutshell SEO makes your website a search engine friendlier for Search Engine robots to read. Search engine robots are used to crawl through website pages and helps rank the good sites higher and the bad sites off of the top of the search results. SEO analyses and constructs the details of each web page of your site in order for it to be indexed into the search engine and viewed by others. When you have a good SEO strategy implemented into your website you can count on a website that attracts visitors with relevant, attractive and readable content. All of the information that is collected from SEO results can be used and analysed to create a website that is more beneficial and pleasing to the customers who are visiting. It is with these results that great things can happen. Without SEO and these analytical tools you’ll be nothing more than another website floating in the virtual world.
If customers cannot find you they cannot visit you, they cannot become loyal customers and that cannot tell anyone else about you. Imagine if you had a business in your local city but had an unlisted address and telephone number. Word of mouth and advertising can help you tremendously, but without these two very important pieces of information you’ll miss out on a great deal of business. This same rule applies to the online world. If you do not have SEO you have nothing. Unless you are 100% certain that your advertising efforts are above par and that you’ve reached each and every potential customer that you can, you need SEO. No one, small business owner or large business owner, can say this and mean their words.
If you want to stay ahead of your competitors you must always be on top of your SEO game to ensure that you stay on top. SEO is a vital component to a successful website if you want to be the best that it can be and gain all of the customers (sales and profits) that you can gain.
Whether you DIY or hire a pro (which almost all businesses do,) make sure that you implement a SEO strategy for your website. You certainly won’t get the results that you want to get and will only cause yourself more frustration if you don’t. Do not allow this to be your situation when it is so easy to implement an SEO strategy into your website. SEO gets your website and company the attention that it needs and deserves when you want to attract new customers and take your business to the next level.